DISPLAY/VIDEO
WHAT ARE DISPLAY AND VIDEO ADS?
Display ads are a type of online advertising that use images, videos, or text to promote a product or service. They are typically displayed across websites, apps, and other digital properties.
Display ads can be used to reach a wide audience and target specific users based on a variety of critieria. They can also be used to raise brand awareness, drive traffic to a website, and even generate leads.
There are many different types of display ads, including:
Banner ads: These are the most common type of display ad. They are typically rectangular or square in shape and appear at the top, bottom, or sides of a web page.
Native ads: These ads are designed to blend in with the surrounding content. They are typically text-based and may include images or videos.
Video ads: These ads are typically played before, during, or after a video. They can be either skippable or non-skippable.
With an average CPC of $0.60 and average CPM of $7.60, YouTube and Display advertising are cost-effective methods for getting your brand, message, or offering in front of an engaged audience.
BENEFITS OF DISPLAY AND VIDEO ADVERTISING
Reach a large audience: Display ads can be used to reach a large audience of potential customers.
Target specific audiences: Display ads can be targeted to specific criteria, such as purchase intent, behaviors, demographics, and more.
Enhance awareness: Display ads can be used to raise brand awareness, keep you top of mind, and make your company more visible to potential customers.
Drive traffic to your website: Display ads can be used to drive traffic to your website and increase website visits.
Fuel the funnel: Display ads can be used to generate leads by encouraging people to sign up for your email list or contact you for more information. The subsequent 1st party data can be used to close and re-engage.
Measurability: Performance is relatively easy to track, which means we can see exactly how much is being spent and what results are being driven in return. This information can be leveraged to optimize and improve results.
WHY SPIRITUS DIGITAL?
In a digital landscape growing increasingly complex and competitive by the day, it takes an experienced team of experts to construct, launch, and manage display advertising efforts that complement your integrated marketing approach, positioning your business for lasting success.
The professionals at Spiritus Digital have decades of experience deploying analytical skills and accumulated platform knowledge to effectively plan, develop, and implement strategies to maximize ROI while attaining business goals. Uniquely, this experienced has been accumulated across a wide array of clients, industries, and business sizes. Positioning us well to understand your business and drive success in any endeavor.