PAID SOCIAL
WHAT IS PAID SOCIAL
Paid Social Media Marketing is a powerful tool to help you reach your target audience and grow your business. Paid Social is typically viewed as an awareness medium in an omni-channel approach allowing you to hone in on your messaging and brand image. Activations across Paid Social enable you to tap into new user bases while creating an additional touch point for your already established users.
By the numbers:
In 2025, there are estimated to be 5.42 billion total social media users worldwide.
Total spend on social media advertising is projected to reach $268 billion in 2025.
The amount of time users spend on social media is now higher than ever at 151 minutes per day.
The average user will visit 6.7 social media platforms each month.
BENEFITS OF PAID SOCIAL ADVERTISING
Reach a Targeted Audience: Meet your audience where they spend their time the most. With Paid Social Ads, you can reach your audience with various targeting tactics typically consisting of location, age, demographic, interests, platform based audiences & retargeting.
Cost Efficiency: Paid Social Media Ads enable you to reach your target audience in the most efficient way having full control of budget and the ability to achieve rapid scale that aligns with your goals.
Create Custom Intent Based Audiences: Paid Social platforms allow you to re-engage high intent users by leveraging in-platform signals and pixel tracking tactics.
High-Impact Creative that Tells a Story: Communicate your brand story through various creative formats including image, video, carousel, and story ads.
Measurability: Paid Social Ads are relatively easy to track, which means we can see exactly how much is being spent and what results are being driven in return. This information can also be leveraged to optimize and improve results.
WHY SPIRITUS DIGITAL?
In a digital landscape growing increasingly complex and competitive by the day, it takes an experienced team of experts to construct, launch, and manage paid search efforts that complement your integrated marketing approach, positioning your business for lasting success.
The search professionals at Spiritus Digital have decades of experience deploying analytical skills and accumulated platform knowledge to effectively plan, develop, and implement strategies to maximize ROI while attaining business goals. Uniquely, this experienced has been accumulated across a wide array of clients, industries, and business sizes. Positioning us well to understand your business and drive success in any endeavor.