PAID SEARCH

WHAT IS PAID SEARCH

Paid search, also commonly referred to as search engine marketing (SEM) is a type of online advertising where businesses pay to have their ads appear in premium placements across search engine results pages (SERPs). It is one of the most effective digital marketing tactics to capture intent and reach prospective customers already searching for products or services you provide.

By the numbers:

  • Google processed over 100 billion searches in 2024

  • Search advertising is expected to reach $191 billion by 2025

  • Users driven to site by paid search are 50% more likely to convert than organic search

  • 81% of retail shoppers conduct an online search before buying

  • According to a recent study by Statista, an estimated 2.64 billion people will shop online in 2024. This represents a growth of 3.1% from 2023. The study also found that the average person will spend $5,381 online this year.

  • According to a study by Think with Google, 90% of people use Google to research products and services before making a purchase decision.

BENEFITS OF PAID SEARCH ADVERTISING

Get in front of your target audience: With paid search, ads can target specific keywords, demographics, interests, and even locations. This means ads are seen by the people who are most likely to be interested in what you have to offer.

Generate leads and sales: Paid search ads can help you generate leads and sales by driving qualified traffic to your website.

Quick results: Paid search ads start showing up on search engine results pages (SERPs) nearly immediately after they’re created. This means you can begin seeing results from your investment right away.

Reach a wider audience: Paid search ads can help you reach a wider audience than you would be able to through organic search alone. This is because your ads will appear at the top of the search results pages, even if your website doesn't rank well for the keywords that people are searching for.

Control messaging: How your brand is perceived matters, unlike organic, paid search allows tailored messaging and assets.

Flexibility: Paid search campaigns can be easily adjusted to reflect changes in your offerings or target audiences.

Measurability: Performance is relatively easy to track, which means we can see exactly how much is being spent and what results are being driven in return. This information can also be leveraged to optimize and improve results.

WHY SPIRITUS DIGITAL?

In a digital landscape growing increasingly complex and competitive by the day, it takes an experienced team of experts to construct, launch, and manage paid search efforts that complement your integrated marketing approach, positioning your business for lasting success.

The search professionals at Spiritus Digital have decades of experience deploying analytical skills and accumulated platform knowledge to effectively plan, develop, and implement strategies to maximize ROI while attaining business goals. Uniquely, this experienced has been accumulated across a wide array of clients, industries, and business sizes. Positioning us well to understand your business and drive success in any endeavor.

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PAID SOCIAL